• Case Studies
3min November 13, 2023 3min Nov 13, 2023
November 13, 2023 3 minute read

Kimberly-Clark closes the loop with predictive models


Kimberly-Clark uses predictive AI to meet demand


Tag over 4,000 data points in just a few clicks
Rank thousands of cross-referenced variables to meet specific goals
Build high-quality predictive models with a minimal sample size


For manufacturing, supply and demand are expected to fluctuate year to year, season to season. When Kimberly-Clark hit a surge in demand, they knew they had to avoid unplanned downtime. Even with intrinsic process knowledge, there are so many variables, making it a challenge to optimize production for any given situation.

To support their commitment to a healthy planet, Kimberly-Clark targets KPIs such as water reduction, fewer greenhouse gasses, and using more recycled materials in their packaging materials. Kimberly-Clark’s engineers were building valuable predictive models to address these KPIs in changing conditions. However, the time and effort required to build each predictive model was inhibiting efficiency and progress. 

Braincube’s Studio App


To maximize their data’s value, Kimberly-Clark worked with Braincube to create digital twins of their tissue line. Aggregating their historian, PLC, and other data sources into a single source of truth meant that they could more quickly make discoveries. Now that data was accurate and verifiable, Kimberly-Clark’s teams developed predictive models that were repeatable, explainable, and actionable—in a fraction of the time it used to take them. Once a prediction is generated, engineers can push them directly to PLCs for closed-loop control.

Kimberly-Clark’s engineers also used Braincube’s Advanced Analysis App to gather, organize, and refine production data from various sources (including IT sources and individual machines). The app cross-checks thousands of variables and ranks each variable based on how much it impacts the desired objective. By using the app to tag and optimize more than 4,000 data points effortlessly, the team could perform hours of work in just a few clicks.

“What would have taken hours of work going through 4,000 different data tags that we use on our machine, we’re able to do in just a few clicks.”

Tyler Shirley, Asset Development, Electrical Engineer at Kimberly-Clark

With the help of Braincube’s wide array of advanced tools, Kimberly-Clark can close the production loop and operate more sustainably. Kimberly-Clark continues utilizing Braincube to visualize trends, analyze problems, and collaborate across departments.

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