Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Customer Stories
6 min read

Maple Leaf Foods: Towards Zero Waste And Total Productivity

Discover how Maple Leaf Foods, empowered by Braincube in partnership with Aveva and Cygnus Consulting, unlocked untapped potential, increased throughput, and achieved higher productivity across its operations.
Optimized
Going Beyond
Optimized
3-Month ROI
Immediate cost savings through reduced waste and optimized processes.
Amplified
+12% Yield Improvement
Gains scaled across multiple lines.
Transformed
100% Golden Batches
Ideal results achieved consistently, constantly adapting to live conditions.

A Vision for Excellence

At Maple Leaf Foods, Canada’s leading protein producer, sustainability and efficiency are at the heart of their mission. The Heritage Plant, producing 800 million hot dogs annually, stands as a symbol of this commitment. Yet even the most advanced facilities faced challenges. With Aveva MES providing robust production data, the plant had a foundation for monitoring operations. Yet inefficiencies in some processes caused significant waste:

  • Logs: variations in size and shape disrupted slicing efficiency and reduced yield.
  • Cooking: Overcooking to ensure safety led to moisture loss, reducing final product output
  • Slicing: Inconsistent settings caused wasted product and equipment wear.

Andrew Thorne, a Senior Solutions Architect with over 25 years at Maple Leaf Foods, had witnessed the company tackle countless operational challenges. This time, however, the problem demanded a fresh perspective.

“We knew there was potential, but before Braincube, we didn’t realize how much we could unlock. MES gave us visibility, and the Historian stored our data—but none of these systems told us how to improve. Braincube added the intelligence layer we needed, transforming data into daily productivity gains that operators and engineers could act on,” recalls Thorne.

Building on a Strong Foundation for Productivity

Maple Leaf Foods faced persistent inefficiencies, with valuable production data captured but not fully used. Despite having Aveva MES for process monitoring and a Historian for data storage, these systems alone did not actively drive productivity improvements. The team needed a way to move beyond static data collection and translate insights into real-time, actionable gains. 

Initially, the project was envisioned as a large-scale IoT deployment, with plans to install numerous sensors and send data to the cloud for AI analysis. However, this approach risked adding complexity without delivering immediate value. Andrew Thorne, Senior Solutions Architect at Maple Leaf Foods, challenged this assumption: “Do we really need to reinvent the wheel? We already have a full MES in place—why not build on what we have?”

With this shift in thinking, Maple Leaf Foods, guided by Cygnus Consulting, an Aveva-certified integrator, took a more strategic path—leveraging their existing MES to access comprehensive plant data while selectively integrating IoT sensors where necessary.

Turning Data into Actionable Productivity Gains

With a solid data foundation in place, the challenge became making sense of it all—turning raw data into precise, actionable insights without adding complexity or disrupting operations. Maple Leaf Foods needed a system that could bridge the gap between data visibility and real-world impact.

That’s where Braincube stepped in as a Productivity Management System, designed to go beyond visibility and actively uncover hidden inefficiencies. Unlike traditional MES monitoring, Braincube could instantly identify operational blind spots and provided precise, real-time recommendations that directly impacted yield, waste reduction, and overall performance.

By integrating Braincube, Maple Leaf Foods moved from static monitoring to proactive, data-driven decision-making. Braincube highlighted inefficiencies that MES alone couldn’t detect—such as subtle process variations that impacted yield, energy use, and equipment performance. These insights allowed operators to make immediate adjustments, preventing waste before it occurred and ensuring that every production decision contributed to higher efficiency and greater output.

“Every day, Braincube gives us the perfect settings tailored to that batch and those conditions,” says Thorne. “It’s like having an expert guiding you, helping you make the most of every shift.”

From Insights to Impact

Braincube didn’t just identify inefficiencies—it enabled operators and engineers to take precise, real-time actions that systematically increased total productivity across operations. One key breakthrough came in slicing operations, where small inconsistencies in settings were leading to significant waste. Operators previously relied on static recipes that didn’t account for minute variations in product texture or machine wear—factors that had a direct impact on yield.

 

Braincube’s CrossRank AI detected that slight adjustments in blade speed and angle—as fine as 0.05mm—could dramatically improve yield while extending equipment life. With these insights, operators could now make real-time, precise modifications that ensured every cut was optimized, reducing giveaway and stabilizing output.

 

This shift transformed slicing from a reactive process into a continuously optimized operation, reinforcing a data-driven culture where every shift operated at its full potential. CrossRank AI continuously analyzed 150 tags per machine, pinpointing where total productivity improvements could be made in real-time.

Beyond slicing, Braincube helped optimize logs and cooking operations:

  • Logs: Braincube helped standardize dimensions, ensuring consistent cooking and minimizing slicing waste.
  • Cooking: Optimized oven recipes balanced temperature and time to retain moisture and maintain food safety.
  • Slicing: Slicer recipes were continuously adjusted based on real-time production data. Operators could monitor live yield data, identify trouble spots, and make adjustments as fine as 0.05mm, reducing giveaway and extending equipment life.

As these improvements took hold, all the teams—operators, engineers, and management—adopted Braincube’s insights to scale results across lines and continuously evaluate gains. The collaboration amplified savings and transformed the plant’s approach to operations, leading to consistent golden batch performance on every shift.

“These aren’t just static recipes,” Thorne explains. “Every batch is optimized based on real-time conditions, empowering our teams to deliver peak results with minimal waste.”

Empowering Teams, Redefining Excellence

What set this transformation in motion was the fundamental shift from traditional process monitoring to proactive, AI-driven productivity management. While MES provided visibility, it wasn’t designed to continuously identify and eliminate inefficiencies in real time. Braincube’s Productivity Management System filled this gap, ensuring that every production variable was optimized, every shift operated at peak efficiency, and every opportunity for improvement was captured.

 

Maple Leaf Foods moved beyond passive data collection to an active, real-time problem-solving approach that systematically reduced waste, optimized processes, and drove measurable gains. The result? A new standard for operational excellence—one where productivity breakthroughs became the norm, not exceptions.

The results exceeded all expectations:

  • 3-Month ROI: Immediate cost savings through reduced waste and optimized processes.
  • +12% Yield Improvement: Scaled across multiple lines.
  • 100% Golden Batches: Achieved consistently, tailored to real-time conditions.
“These aren’t just static recipes,” Thorne explains. “Every batch is optimized based on real-time conditions, empowering our teams to deliver peak results with minimal waste.”

With the right Productivity Management System, even the most advanced operations can continuously push limits, maximize efficiency, and sustain long-term performance gains.

Share Customer Story
Senior Solutions Architect
Maple Leaf Foods

“Braincube isn’t just about better numbers. It’s about unlocking potential and setting a new standard for what’s possible in manufacturing.”

Related ressources

Your Path to Breakthrough Productivity Starts Here